Terms of Service

Last updated: June 20, 2026

These Terms of Service ("Terms") are a binding agreement between you ("you," "Customer") and Practechlab LLP ("Practechlab," "we," "us," "our"), the company that provides Kloovy ("Kloovy" or the "Service"). By creating an account, accessing, or using the Service, you agree to these Terms. If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization, and "you" refers to that organization.

1. Definitions

• Service means the Kloovy platform, website, agent, and related features.
• Connected Property means any website, content management system, or third-party account you authorize Kloovy to access.
• Action Card means a recommended change the Service prepares for your review.
• Executed Fix means an Action Card you have approved and that the agent applies to a Connected Property.
• Customer Data means data, content, and credentials you submit to the Service or that the Service processes from your Connected Properties.

2. The Service

Kloovy audits how your brand appears in AI answer engines, generates recommendations as Action Cards, and — with your approval — uses an automated agent to execute approved changes and verify their results. We may update, improve, or change features of the Service from time to time. We do not guarantee that any particular feature will remain available.

3. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use the Service. You are responsible for the accuracy of your account information, for safeguarding your credentials, and for all activity that occurs under your account. Notify us promptly at legal@kloovy.ai if you suspect unauthorized use of your account.

4. Human approval and your responsibility for changes

Kloovy operates on a human-in-the-loop basis. The agent proposes changes, but you are responsible for reviewing and approving each change before it is executed. By approving a change, you authorize Kloovy to apply it to the Connected Property you have selected. You represent that you have the right to connect each Connected Property and to make the changes you approve, and you are responsible for the content and effect of those changes.

5. Acceptable use

• Do not use the Service to violate any law or third-party right.
• Do not connect a website or account you are not authorized to manage.
• Do not attempt to disrupt, probe, reverse-engineer, or circumvent the security of the Service.
• Do not use the Service to publish misleading, deceptive, infringing, or harmful content.
• Do not resell or provide access to the Service except as expressly permitted by your plan.

We may investigate suspected violations and may suspend or terminate access for conduct that breaches this section.

6. Plans, fees, and billing

• Plans and usage fees. Paid plans are billed as described at the point of purchase, including any usage-based fees such as per-Executed-Fix charges. Your specific plan, base fee, and usage rates are shown when you subscribe.
• Renewal. Subscriptions renew automatically for successive periods (monthly or annual, as selected) until cancelled. You authorize us to charge your payment method for each renewal until you cancel.
• Cancellation. You may cancel at any time, effective at the end of your current billing period. Cancelling stops future charges; you retain access through the period you have already paid for.
• Taxes. Fees are exclusive of taxes. You are responsible for any applicable taxes, except taxes on our net income.
• Refunds. Except where required by law, fees and usage charges are non-refundable.
• Price changes. We may change pricing for future billing periods with reasonable notice; changes do not affect the period already paid for.

7. Customer Data and authorization

As between you and Practechlab, you own your Customer Data. You grant us a worldwide, non-exclusive license to host, process, and use Customer Data as necessary to provide and improve the Service, including preparing Action Cards and executing and verifying approved changes. We handle personal data as described in our Privacy Policy.

8. Intellectual property

Kloovy and its software, design, models, and content are owned by Practechlab and protected by applicable law. We grant you a limited, non-exclusive, non-transferable right to access and use the Service during your subscription. You retain ownership of your own content and of the changes applied to your site. All rights not expressly granted are reserved.

9. Feedback

If you give us suggestions or feedback about the Service, you grant us a perpetual, royalty-free right to use it without restriction or obligation to you.

10. Third-party services

The Service interacts with third-party platforms (such as AI engines, content management systems, hosting providers, and analytics tools). We are not responsible for those platforms, their availability, or their behavior, and your use of them is governed by their own terms.

11. Disclaimers

The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee any specific result, ranking, or citation. AI answer engines are controlled by third parties and their behavior may change at any time outside our control.

12. Limitation of liability

To the maximum extent permitted by law, Practechlab will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, arising out of or relating to the Service. Our total aggregate liability for any claim relating to the Service will not exceed the amount you paid us in the twelve months before the event giving rise to the claim.

13. Indemnification

You agree to indemnify and hold Practechlab harmless from claims, damages, and expenses (including reasonable legal fees) arising out of your use of the Service, your Customer Data, the changes you approve, your Connected Properties, or your violation of these Terms.

14. Suspension and termination

You may stop using the Service at any time. We may suspend or terminate access for violation of these Terms, non-payment, or to protect the Service or other users. On termination, your right to use the Service ends; provisions that by their nature should survive termination — including fees owed, intellectual property, disclaimers, limitation of liability, and indemnification — will survive.

15. Changes to the Service

We may add, change, or discontinue features of the Service. If we make a material reduction to a feature you rely on during a paid period, your sole remedy is described in Section 6 (cancellation and access through the paid period).

16. Governing law and disputes

These Terms are governed by the laws of India, without regard to conflict-of-law principles. The courts located in Bengaluru, Karnataka, India will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, and you consent to the personal jurisdiction of those courts.

17. Changes to these Terms

We may update these Terms from time to time. We will post the updated version here with a revised "last updated" date and, for material changes, take reasonable steps to notify you. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

18. General

These Terms, together with the Privacy Policy and any plan terms presented at purchase, are the entire agreement between you and Practechlab regarding the Service. If any provision is found unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Notices to you may be sent to the email associated with your account.

19. Contact

Questions about these Terms: legal@kloovy.ai.