/* ==========================================================================
   Kloovy — theme.css
   Single source of truth for the site's design system.
   Edit tokens here once; every page updates.
   ========================================================================== */

/* ---------- self-hosted webfonts (latin subset, variable) ----------
   Editorial pairing: Fraunces (display) · Newsreader (body) · Hanken Grotesk (UI).
   Self-hosted so the type renders identically on every OS and avoids a
   third-party (Google) request — no GDPR exposure, no render-blocking CDN. */
@font-face{
  font-family:"Fraunces";font-style:normal;font-weight:600 700;font-display:swap;
  src:url("/fonts/fraunces.woff2") format("woff2");
}
@font-face{
  font-family:"Newsreader";font-style:normal;font-weight:400 700;font-display:swap;
  src:url("/fonts/newsreader.woff2") format("woff2");
}
@font-face{
  font-family:"Newsreader";font-style:italic;font-weight:400 700;font-display:swap;
  src:url("/fonts/newsreader-italic.woff2") format("woff2");
}
@font-face{
  font-family:"Hanken Grotesk";font-style:normal;font-weight:400 700;font-display:swap;
  src:url("/fonts/hanken.woff2") format("woff2");
}

:root{
  /* palette */
  --ink:#15181d;          /* near-black, slightly cool */
  --paper:#fbfaf7;        /* warm off-white background */
  --panel:#ffffff;
  --line:#e4e0d8;         /* hairline borders */
  --mute:#5f6470;         /* muted slate text */
  --accent:#1f6f5c;       /* deep teal-green = "active / done / execution" */
  --accent-ink:#0f3a30;
  --amber:#9e5614;        /* secondary signal (no / manual) — AA-contrast burnt amber */
  --amber-bg:#f7ece0;
  --green-bg:#e8f2ee;     /* accent tint for cards / answer block */
  --blue:#2c5d86;         /* used only on the SEO/AEO/GEO term cards */
  --blue-bg:#e7eef5;
  --dark:#10130f;         /* dark CTA / footer band */
  --shadow:0 1px 2px rgba(20,24,29,.06),0 8px 24px rgba(20,24,29,.05);
  --shadow-lg:0 1px 2px rgba(20,24,29,.06),0 10px 30px rgba(20,24,29,.06);
  --maxw:1080px;
  --narrow:760px;

  /* type */
  --serif:"Newsreader","Iowan Old Style",Georgia,serif;          /* body / article prose */
  --sans:"Hanken Grotesk",-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif; /* UI / labels / data */
  --display:"Fraunces","Iowan Old Style",Georgia,serif;          /* headings / brand / stats */
}

/* let Fraunces & Newsreader pick the right optical size for their rendered size */
h1,h2,h3,body{font-optical-sizing:auto}

*{box-sizing:border-box}
html{scroll-behavior:smooth}

/* ---------- accessibility ---------- */
/* visible keyboard focus for all interactive elements */
a:focus-visible,.btn:focus-visible,.post:focus-visible,summary:focus-visible,
.navburger:focus-visible,button:focus-visible{
  outline:2px solid var(--accent);outline-offset:2px;border-radius:5px;
}
/* skip-to-content link: off-screen until focused */
.skip{position:absolute;left:8px;top:-48px;z-index:50;background:var(--accent);color:#fff;
  font-family:var(--sans);font-size:14px;font-weight:600;padding:10px 16px;border-radius:9px;
  text-decoration:none;transition:top .15s ease}
.skip:focus{top:8px}
@media(prefers-reduced-motion:reduce){.skip{transition:none}}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--serif);font-size:19px;line-height:1.65;-webkit-font-smoothing:antialiased;
}
.u{font-family:var(--sans)}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.narrow{max-width:var(--narrow);margin:0 auto;padding:0 24px}

/* ---------- header / nav ---------- */
header.site{border-bottom:1px solid var(--line);background:rgba(251,250,247,.92);backdrop-filter:blur(8px);position:sticky;top:0;z-index:20}
.nav{max-width:var(--maxw);margin:0 auto;padding:15px 24px;display:flex;align-items:center;justify-content:space-between}
.brand{font-family:var(--display);font-weight:700;font-size:21px;letter-spacing:-.01em;color:var(--ink);text-decoration:none;display:flex;align-items:center;gap:8px}
.brand .dot{width:11px;height:11px;border-radius:50%;background:var(--accent);display:inline-block;box-shadow:0 0 0 4px var(--green-bg)}
.navlinks{display:flex;align-items:center;gap:26px}
.navlinks a{font-family:var(--sans);font-size:15px;color:var(--ink);text-decoration:none}
.navlinks a.cta{font-weight:600;color:#fff;background:var(--accent);padding:9px 17px;border-radius:9px}

/* mobile nav: CSS-only hamburger (no JS; links stay in the HTML source) */
.navtoggle{display:none}            /* desktop: out of the tab order entirely */
.navburger{display:none}
@media(max-width:680px){
  .nav{flex-wrap:wrap}
  /* mobile: visually hidden but focusable (keyboard can toggle the menu) */
  .navtoggle{display:block;position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
  .navburger{position:relative;display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border:1px solid var(--line);border-radius:10px;background:var(--panel);cursor:pointer}
  .navburger span{position:relative;display:block;width:18px;height:2px;background:var(--ink);border-radius:2px;transition:background .2s ease}
  .navburger span::before,.navburger span::after{content:"";position:absolute;left:0;width:18px;height:2px;background:var(--ink);border-radius:2px;transition:transform .2s ease}
  .navburger span::before{top:-6px}
  .navburger span::after{top:6px}
  .navlinks{display:none;flex-direction:column;align-items:stretch;width:100%;gap:0;margin-top:12px}
  .navlinks a{padding:13px 2px;font-size:16px;border-top:1px solid var(--line)}
  .navlinks a.cta{margin-top:12px;text-align:center;border-top:none;padding:12px 17px}
  .navtoggle:checked ~ .navlinks{display:flex}
  .navtoggle:checked ~ .navburger span{background:transparent}
  .navtoggle:checked ~ .navburger span::before{transform:translateY(6px) rotate(45deg)}
  .navtoggle:checked ~ .navburger span::after{transform:translateY(-6px) rotate(-45deg)}
  .navtoggle:focus-visible ~ .navburger{outline:2px solid var(--accent);outline-offset:2px}
}

/* ---------- hero (homepage) ---------- */
.hero{padding-block:72px 30px;text-align:center}
.pill{display:inline-block;font-family:var(--sans);font-size:13px;font-weight:600;letter-spacing:.03em;color:var(--accent-ink);background:var(--green-bg);border:1px solid #cfe2db;padding:6px 14px;border-radius:999px;margin-bottom:26px}
.hero h1{margin:0 auto 22px;max-width:14ch}
h1 .em{color:var(--accent)}
.sub{font-size:22px;color:var(--mute);line-height:1.5;max-width:54ch;margin:0 auto 32px}
.herobtns{display:flex;gap:13px;justify-content:center;flex-wrap:wrap}
.heronote{font-family:var(--sans);font-size:13px;color:var(--mute);margin-top:18px}

/* homepage hero atmosphere: soft green halo + faint dot-grid, masked to fade out.
   Full-bleed via left/right:0 (no 100vw, so no horizontal scrollbar). Scoped to .home. */
.home::before{
  content:"";position:absolute;top:0;left:0;right:0;height:680px;z-index:-1;pointer-events:none;
  background:
    radial-gradient(70% 80% at 50% 2%, rgba(31,111,92,.22), rgba(31,111,92,0) 66%),
    radial-gradient(rgba(20,24,29,.07) 1px, transparent 1.5px);
  background-size:auto, 24px 24px;
  -webkit-mask-image:linear-gradient(180deg,#000 0,#000 42%,transparent 100%);
  mask-image:linear-gradient(180deg,#000 0,#000 42%,transparent 100%);
}

/* ---------- buttons ---------- */
.btn{font-family:var(--sans);font-size:16px;font-weight:600;text-decoration:none;padding:14px 26px;border-radius:11px;display:inline-block;cursor:pointer;border:none}
.btn.primary{background:var(--accent);color:#fff}
.btn.ghost{background:var(--panel);color:var(--ink);border:1px solid var(--line)}

/* ---------- headings ---------- */
h1{font-family:var(--display);font-weight:700;font-size:60px;line-height:1.06;letter-spacing:-.02em;margin:0 0 20px}
h2{font-family:var(--display);font-weight:700;font-size:36px;line-height:1.18;letter-spacing:-.015em;margin:52px 0 8px}
h3{font-family:var(--display);font-weight:600;font-size:21px;margin:34px 0 6px;letter-spacing:-.005em}
p{margin:14px 0}
a{color:var(--accent-ink);text-decoration:underline;text-underline-offset:2px}
strong{font-weight:700}

/* ---------- article scaffolding ---------- */
.eyebrow{font-family:var(--sans);font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin:54px 0 14px}
.standfirst{font-size:21px;color:var(--mute);line-height:1.55;margin:0 0 8px}
.meta{font-family:var(--sans);font-size:13px;color:var(--mute);margin:22px 0 0;padding-bottom:30px;border-bottom:1px solid var(--line)}

/* centered section variants (homepage / landing) */
.section{padding-block:64px}
.section.band{background:var(--panel);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.section .eyebrow,.section h2,.section .lead{text-align:center}
.section h2{margin-left:auto;margin-right:auto;max-width:18ch}
.lead{font-size:19px;color:var(--mute);max-width:56ch;margin:0 auto 40px}

/* small muted note (e.g. "more coming soon", fine print) */
.fineprint{color:var(--mute);font-size:15px}
.muted{color:var(--mute)}

/* ---------- answer block (quotable lead) ---------- */
.answer{background:var(--green-bg);border:1px solid #cfe2db;border-left:4px solid var(--accent);border-radius:12px;padding:22px 24px;margin:34px 0;font-size:19px;line-height:1.6}
.answer .tag{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--accent-ink);display:block;margin-bottom:8px}

/* ---------- tables ---------- */
.tablewrap{margin:30px 0;border:1px solid var(--line);border-radius:12px;overflow:hidden;box-shadow:var(--shadow)}
table{width:100%;border-collapse:collapse;font-size:16px;font-family:var(--sans)}
caption{caption-side:top;text-align:left;font-family:var(--sans);font-size:13px;color:var(--mute);padding:14px 16px 12px;background:var(--panel)}
th,td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top;line-height:1.45}
thead th{background:var(--ink);color:#fff;font-weight:600;font-size:14px}
thead th.seo{background:var(--blue)}
thead th.aeo{background:var(--accent-ink)}
thead th.geo{background:#7a4513}
/* cornerstone: highlight the execution column header (3rd col) */
.tbl-exec thead th:nth-child(3){background:var(--accent-ink)}
tbody tr:last-child td,tbody tr:last-child th{border-bottom:none}
td:first-child{font-weight:600;color:var(--ink)}
tbody th{font-weight:600;color:var(--ink);background:transparent}  /* row headers */
.col-mon{color:var(--mute)}
.col-exe{background:var(--green-bg)}
.yes{color:var(--accent);font-weight:700}
.no{color:var(--amber);font-weight:700}

/* ---------- stat callouts ---------- */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:30px 0}
.stat{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:18px;box-shadow:var(--shadow)}
.stat .n{font-family:var(--display);font-weight:700;font-size:30px;color:var(--accent);letter-spacing:-.02em;line-height:1}
.stat .l{font-family:var(--sans);font-size:13px;color:var(--mute);margin-top:7px;line-height:1.4}

/* ---------- clean bullet list ---------- */
ul.clean{list-style:none;padding:0;margin:18px 0}
ul.clean li{position:relative;padding:8px 0 8px 30px;border-bottom:1px solid var(--line);font-size:17px}
ul.clean li:last-child{border-bottom:none}
ul.clean li::before{content:"";position:absolute;left:2px;top:15px;width:8px;height:8px;border-radius:50%;background:var(--accent)}

/* ---------- step pipeline ---------- */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;max-width:var(--maxw)}
.step{background:var(--panel);border:1px solid var(--line);border-radius:14px;padding:20px 16px;box-shadow:var(--shadow)}
.step.exec{background:var(--green-bg);border-color:#cfe2db}
.step .nidx{font-family:var(--sans);font-size:12px;font-weight:700;color:var(--accent);letter-spacing:.04em}
.step h3{font-family:var(--display);font-size:17px;font-weight:600;margin:8px 0 6px;letter-spacing:-.01em}
.step p{font-family:var(--sans);font-size:13px;color:var(--mute);margin:0;line-height:1.45}
@media(max-width:860px){.steps{grid-template-columns:1fr 1fr}}
@media(max-width:480px){.steps{grid-template-columns:1fr}}

/* ---------- feature cards ---------- */
.feat{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;max-width:var(--maxw)}
.card{background:var(--panel);border:1px solid var(--line);border-radius:16px;padding:26px;box-shadow:var(--shadow)}
.card .ic{width:42px;height:42px;border-radius:11px;background:var(--green-bg);display:flex;align-items:center;justify-content:center;margin-bottom:14px;color:var(--accent-ink)}
.card .ic svg{width:21px;height:21px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.card h3{font-family:var(--display);font-size:20px;font-weight:600;margin:0 0 8px;letter-spacing:-.01em}
.card p{font-family:var(--sans);font-size:15px;color:var(--mute);margin:0;line-height:1.5}
@media(max-width:780px){.feat{grid-template-columns:1fr}}

/* ---------- contrast block (them vs us) ---------- */
.contrast{max-width:var(--narrow);margin:54px auto 0;display:grid;grid-template-columns:1fr auto 1fr;align-items:stretch;border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:var(--shadow)}
.contrast .side{padding:26px 24px;text-align:left}
.contrast .them{background:var(--panel)} .contrast .us{background:var(--green-bg)}
.contrast .lbl{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;margin-bottom:10px}
.contrast .them .lbl{color:var(--mute)} .contrast .us .lbl{color:var(--accent-ink)}
.contrast .big{font-family:var(--display);font-size:21px;font-weight:600;line-height:1.3;letter-spacing:-.01em}
.contrast .them .big{color:var(--mute)} .contrast .us .big{color:var(--ink)}
.contrast .divider{width:1px;background:var(--line)}
@media(max-width:640px){.contrast{grid-template-columns:1fr}.contrast .divider{height:1px;width:auto}}

/* ---------- term cards (SEO/AEO/GEO) ---------- */
.terms{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:30px 0}
.term{border:1px solid var(--line);border-radius:12px;padding:18px;box-shadow:var(--shadow);background:var(--panel)}
.term .abbr{font-family:var(--display);font-weight:700;font-size:22px;letter-spacing:-.01em}
.term.seo .abbr{color:var(--blue)} .term.seo{border-top:3px solid var(--blue)}
.term.aeo .abbr{color:var(--accent)} .term.aeo{border-top:3px solid var(--accent)}
.term.geo .abbr{color:var(--amber)} .term.geo{border-top:3px solid var(--amber)}
.term .full{font-family:var(--sans);font-size:12px;color:var(--mute);margin:2px 0 10px;text-transform:uppercase;letter-spacing:.03em}
.term .d{font-size:15px;line-height:1.45}
@media(max-width:640px){.terms{grid-template-columns:1fr}}

/* ---------- FAQ ---------- */
.faq{margin:30px 0}
.faq h3{font-size:19px;margin:24px 0 6px}
.faq p{margin:6px 0 0;font-size:17px}

/* ---------- legal / prose pages ---------- */
.legal{max-width:var(--narrow);margin:0 auto;padding:0 24px}
.legal h1{font-size:46px;margin:54px 0 8px}
.legal h2{font-size:24px;margin:38px 0 6px}
.legal h3{font-size:19px}
.legal p,.legal li{font-size:17px;color:var(--ink)}
.legal ul{padding-left:22px}
.legal li{margin:6px 0}
.legal .updated{font-family:var(--sans);font-size:13px;color:var(--mute);margin-bottom:30px;padding-bottom:24px;border-bottom:1px solid var(--line)}
.legal .note{background:var(--amber-bg);border:1px solid #ecd9c3;border-radius:10px;padding:14px 18px;font-family:var(--sans);font-size:14px;color:#6b4a23;margin:24px 0}

/* ---------- contact methods ---------- */
.contactgrid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:30px 0}
.contactgrid .card{padding:20px 22px}
.contactgrid .card h3{margin:0 0 4px;font-size:18px}
.contactgrid .card p{margin:0}
.contactgrid .card a{font-family:var(--sans);font-size:16px}
@media(max-width:640px){.contactgrid{grid-template-columns:1fr;gap:12px}.contactgrid .card{padding:16px 18px}}

/* ---------- blog index ---------- */
.posts{display:grid;gap:16px;margin:30px 0;max-width:var(--narrow)}
.post{display:block;background:var(--panel);border:1px solid var(--line);border-radius:14px;padding:22px 24px;box-shadow:var(--shadow);text-decoration:none;color:var(--ink)}
.post .kicker{font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--accent)}
.post h3{font-family:var(--display);font-size:22px;margin:6px 0 6px;letter-spacing:-.01em}
.post p{font-family:var(--sans);font-size:15px;color:var(--mute);margin:0}

/* ---------- dark CTA band ---------- */
.cta-band,.finalcta{background:var(--dark);color:#fff;text-align:center;border-radius:16px;padding:34px;margin:48px 0}
.finalcta{border-radius:0;margin:0;padding:64px 0}
.cta-band h2,.finalcta h2{color:#fff;margin:0 auto 10px}
.cta-band p,.finalcta .lead{color:#aeb6ab;margin:0 auto 20px;max-width:46ch;font-size:17px}
.cta-band a,.finalcta .btn.primary{background:var(--accent)}
.cta-band a{display:inline-block;color:#fff;font-family:var(--sans);font-weight:600;font-size:16px;padding:13px 26px;border-radius:10px;text-decoration:none}

/* ---------- footer ---------- */
footer.site{border-top:1px solid var(--line);margin-top:40px;padding:34px 0;font-family:var(--sans);font-size:14px;color:var(--mute)}
footer .row{display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;align-items:center}
footer a{color:var(--mute);text-decoration:none;margin-left:18px}
footer .links a:first-child{margin-left:0}
@media(max-width:640px){
  footer .row{flex-direction:column;align-items:flex-start;gap:14px}
  footer .links{display:flex;flex-wrap:wrap;gap:8px 18px}
  footer .links a{margin-left:0}
}

/* sticky-header offset so anchored/jumped content isn't hidden */
:target{scroll-margin-top:84px}
h1,h2,h3{scroll-margin-top:84px}

/* ---------- responsive type ---------- */
@media(max-width:640px){
  body{font-size:17px}
  h1{font-size:36px}
  h2{font-size:26px}
  .legal h1{font-size:34px}
  .sub{font-size:18px}
  .hero{padding-block:48px 20px}
  .stats{grid-template-columns:1fr}
  table{font-size:14px}
  th,td{padding:11px 10px}
  caption{font-size:12px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}